Adidas was founded by a company founded in 1920 by Adolf and his brother Rudolf Dassler. In the German town of Herzogenaurach, at Nuremberg in Bavaria, it quickly went very well with the shoe manufacturer. Adidas delivered shoes to the German football team in 1954. These were revolutionary because the socks of the soccer shoes could be exchanged.
In 1928, they provided the material for the German athletics team at the Olympic Games. Unfortunately, the war causes a deterioration in the relationship between both brothers. There is a jealousy and distrust. When Rudolf is sent to the front, Adolf may stay home. Rudolf suspects that this is a plan from his brother to attract the leadership of the shoe factory. After the war, they decided to stop their cooperation.
Adold Dassler takes over the old business and continues under Adidas, Rudolf starts Puma, which is also located in Herzogenaurach. The two battle between the brothers also shared the population of the village. The most famous struggle between Adidas (officially in small letter) and Puma in the Netherlands revolved around Johan Cruijff.
In the seventies, Adidas was the sponsor of the Dutch team. Cruijff, however, had a contract with Puma. Given the rivalry between both brands, Puma threatened to break the contract with Cruijff if he were to play in an adidas tenue. Adidas would withdraw as a sponsor if Cruijff would play in a Puma tenue. Eventually, Cruijff played the only Dutch player in a two-striped shirt (while all others had a shirt with three stripes of adidas).
In the 1970s and 1980s, the company grew in the global footwear industry. Sports shoes were also worn in daily life. In addition to the well-known Adidas Superstar, Adidas has launched a large number of classics known as Adidas Originals, including Stan Smith and Gazelle. In recent years, the successful Tubular and ZX Flux models have been added.