Air Jordan may be the shoe that opened the way for all sneakers. The American basketball hero Michael Jordan, in his career at the Chicago Bulls, signed a 5 year sponsorship for $ 2.5 million with Nike in 1984. This deal gave Nike the opportunity to create a line with Michael Jordan.
Designer Peter Moore was given the task of designing a sneaker that was different from previous Nike basketball sneakers. In 1985, the Air Jordan launched 1 basketball sneaker on the market with the well-known Jumpman logo. The heel of the Air Jordan 1 was fitted with the well-known Air unit that made for comfort. The design was based on the designs of the Nike Air Force, Terminator and the Dunk. Because the design was not innovative, the Air Jordan 1 became a popular sneaker with its distinctive black / red colors. Michael Jordan even received a $ 5,000 fine from the NBA for wearing the Air Jordan 1 during matches in 1985, as the color scheme of these sneakers was not allowed as competition shoes. Nike paid these fines to generate more advertising.
Even years after retiring the best basketball player ever, the Air Jordan brand is still popular among sneaker fans.