Nike is one of the largest and most famous sports brands in the world. The American brand was founded by Bill Bowerman, a former Olympic and athletic trainer at US Oregon University. Bowerman was actively involved in developing better materials and training methods for athletes and tried to make the most of his athletes and their equipment.
The story goes that one morning Bill Bowerman's wife bake for breakfast waffles. Bowerman thought that applying this waffle structure in the shoe soles would give weight. He manufactured a pair of handmade shoes with these "wafer soles", and concluded that the structure of the sole contributed to wearing comfort, reduced weight and thus contributed to better performance.
One of Bowermans athletes was Phil Knight, Accountancy student and a middle runner who came to import high-tech, cheap shoes from Japan to America, thus fighting German rule in the American sportswear market. In 1962, Knight had an appointment with some representatives of the Japanese company Onitsuka Tiger Shoes (the later ASICS) and in 1963 he received his first trial models from Japan. He showed these shoes to Bowerman and decided to invest every $ 500 in the project. Bowerman and Knight did not manufacture their own shoes but started in 1964 with the import of Onitsuka Tigers shoes from Japan. Their company baptized them Blue Ribbon Sport .
Knight did not want to function as a salesman alone and sell his own shoes; Bowerman was already looking at what points he could improve the imported models. Finally, in 1971, the first real Nikeshoen was introduced for football.
In 1971, the logo, now known as the Swoosh, For $ 35 designed by graphic designer Carolyn Davidson. Jeff Johnson, designer at Nike, proposes to name the first shoes labeled "Nike", to the Greek goddess of victory. The company is still called Blue Ribbon.
After the first Nikesho was introduced in 1971, the first shoe collection was introduced a year later. This wool sole's "Moon Shoe" is provided to athletes who participate in the qualifications for the American Olympic athletic team, in Eugene, Oregon. Mark Covert becomes the first athlete wearing niches.
In 1978, the company name was officially changed in Nike; Nike is no longer just a brand name, but also the company name. In the 1980s, Nike already has a 50% market share in the US and its business is expanding worldwide, making it one of the world's largest brands.