Puma AG originated after a family game between the brothers Adolf and Rudolf Dassler. Together they run the Gebrüder Dassler Sportschuhfabrik (Gebroeders Dassler Sportschoenenfabriek) from the early twenties until just after World War II.

As a result of family history, cooperation after the war was no longer possible and in 1948 Rudolf started for himself: he founded Puma AG, while his brother renamed the Gebrüder Dassler Sportschuhfabrik to Adidas. Both companies are located in Herzogenaurach, so the city is still split into two camps.

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